Para una caracterización tipológico-retórica del texto verbal publicitario

Autores/as

  • Rocío Lineros Quintero

DOI:

https://doi.org/10.14198/ELUA1994-1995.10.10

Palabras clave:

Publicidad, Anuncios, Mensaje publicitario, Función comunicativa, Lenguaje publicitario, Persuasión, Retórica, Lingüística textual

Resumen

This study aims at a detailed analysis of the structures and functions of texts; with this purpose, a particular discursive-textual type has been used, namely, Publicity and, with it, the publicity text, that is, the advertisement. Therefore, the author's work has been to show, and at the same time to advocate for, the need of a SCIENCE OF THE TEXT. The function of this new Science concerns the description and explanation of the internal and external relations of the different aspects of the forms of communication and the uses of a language; and in this process, it acquires a specific condition: it becomes a cross-sectional science, cutting across several disciplines. This has led us to an interdisciplinary approach in our analysis of the publicity verbal text, taking into account its relation to Rhetoric, to Grammar and to Linguistics.

Estadísticas

Estadísticas en RUA

Publicado

15-12-1994

Cómo citar

Lineros Quintero, R. (1994). Para una caracterización tipológico-retórica del texto verbal publicitario. ELUA: Estudios De Lingüística. Universidad De Alicante, (10), 193–212. https://doi.org/10.14198/ELUA1994-1995.10.10

Número

Sección

Artículos